Creating a Customer-Friendly B2B E-Commerce Website
When developing an e-commerce website to sell products to other businesses (B2B), your goal shouldn’t be that different from that of someone building an e-commerce site to sell to consumers (B2C). One of the most important aspects of B2B e-commerce is helping your users find what they’re looking for with minimal effort.
If you want to sell your products to B2B consumers online, here are the 8 steps to follow when building your B2B e-commerce website.
Step #1: Develop user personas
User personas are fictional customers that represent the people who will most likely buy your product. To help you identify and categorize personas, ask yourself questions such as:
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How does the product help the client? How does the product bring added value?
What is the client’s budget? Are they seeking a cheap solution, or are they willing to purchase an excellent solution regardless of price?
Does the client have an understanding of what makes the product excellent? Can they appreciate its true value?
Does the client use similar products, or is your product offering something new?
What kind of preconceptions does the client have?
What product characteristics interest the client most? Is there something in particular about the product that they like? Is there something they tend to not care about?
What does the client know to obtain the most value from the product or how to give it a longer life?